Every year you set goals for your business, yet far too many of them don’t get achieved 🙁
Products that don’t get built. Courses that don’t get released. Promotions that don’t run. Content that doesn’t get created.
You’ve probably even followed goal setting advice from any number of people (particularly those that look like they have it all together).
So why isn’t it working?
The simple answer is that goal setting is only the tip of the iceberg.
“A goal without a plan is just a wish” -Antoine de Saint-Exupéry
You see, goals are just end points.
And they don’t just magically manifest (despite what some gurus will tell you).
You need to take action to achieve your goals.
But not just any action, it needs to be the right action!
That’s where planning comes in.
A good plan breaks your goals down into achievable chunks.
It helps you prioritise and focus on the things that will really make a difference. By extension, it also helps you work out what you need to say no to (at least for now).
Most of all, a good plan helps you get all the overwhelm out of your head and on to paper (or the wall) and organise it.
And once the overwhelm is sorted, you become more productive and effective. Whenever you sit down to work, you know exactly what to do next (and when it needs to be completed).
Websites Need Planning Too
Just like goals, effective websites don’t just happen – they need to be planned.
It doesn’t need to be a super long and complex written document. In fact, simple is often better.
But it does need to contain enough information to keep you on track.
Otherwise, the dizzying array of choices for themes and plugins, not to mention all of the things you could talk about and offer, will quickly result in overwhelm and under-achievement.
Just like a client I helped recently:
The hour I spent with Warren was perhaps the most valuable hour in the past year.
Barbara had a lot of great information on her site, but was struggling with how to structure it in a way that made sense. By starting with the big picture and working our way down, Barbara now has a clear plan for the site, and an action list to achieve the desired results.
Keep It Simple
I’m a big believer in keeping things simple and effective.
A simple plan is not only quicker to put together, it’s more likely to get referred to often, and much more likely to be implemented.
It’s also easier to assess new opportunities against, and update if necessary.
A simple plan doesn’t necessarily need to have all of the detail, but it does need to answer the big questions:
- WHY? Why does the website exist? Why are you even in this business? Knowing the answer to these questions will help you push through the tough times.
- WHO? Who are your ideal customers? Who do you want to work with?
- WHAT? What problems do your ideal customers have that you can help with? What solutions (product, services, etc) do you want to offer? What content are you going to provide to demonstrate the value of your solutions?
- HOW? How are you going to deliver your products and services? How does your website need to be structured to guide visitors to the appropriate solution(s)?
- WHEN? When should your content, promotions and site updates be scheduled? Be realistic with your expectations to give yourself the best chance of success.
To help you create your own website plan, I’ve created a handy PDF template. Simply enter your details and I’ll send it straight out to you.
And if you need further help creating your plan, let’s get together over Skype for a one-on-one coaching session. Book your session here. It could just be the best hour you ever spend too 🙂
“If you fail to plan, you are planning to fail” –Benjamin Franklin